Our butterfly moments

It’s those moments in life when the people we support achieve greater control of their lives and do things like….

  • Have the confidence to sing in front of others OR
  • Access the community using public transport.

Through our Butterfly Moments, we focus on changing lives and creating independence, choice and control for the people we support. We have a proud history in delivering positive, life-changing outcomes for all.

Every person we support is treated as an individual and has a voice within AFG. Our organisational philosophy is to focus on supporting people to their furthest point of independence. To achieve this we collaborate and involve others. We gain different voices, perspectives and opinions in a number of different ways such as:


Through our values-based recruitment process, the people we support are invited to contribute and take part in the development of job adverts, shortlisting candidates, the interviews and meeting successful candidates.

Local involvement forums/groups

We have a number of committees within AFG that meet regularly. People we support participate in these committees and have an active role in decision-making at all levels. For example, our well established Butterfly Moments Committee looks to plan interactive events for the people we support. The Treasurer and Event Coordinator positions are filled by the people we support.

Events and conferences

Our Executive Team and Trustees regularly visit the people we support through our uMatter Walkabout Visits and attendance at events. We host regular events locally across the North West and at our head office in Merseyside. An example of this includes our annual Fun Day organised by the Butterfly Moments Committee. The Fun Day welcomes over 400 people and has previously raised over £1000 to fund future additional events. Click here to see the highlights from our 2019 Fun Day.


We take every possible opportunity to enable the people we support to express their views about the support they receive. Our online and paper-based surveys are available all year round and we actively encourage people to take part. In addition, we invite the family members and carers of the people we support to share their thoughts and feedback with us through an annual survey. Both surveys are facilitated by an external provider.