We’re leading the way by raising pay for all of our social care workers in a multi-million pound investment.

We have announced a significant pay increase to more than 1,800 of our hardworking health and social care workers at sites including: Lancashire, Cheshire, Manchester and Liverpool City Region as part of a large-scale investment in our workforce.

The investment of £4.6m has been committed by our Trustees to frontline staff who provide critical support to those most vulnerable in our communities.

The latest pay rise, which will take AFG care workers hourly rate to £12 per hour, is in addition to a £3.6m living wage increase the charity made last year in response to the spiralling cost of living. Total investment over two years now stands at £7.9m.

Kirsty Murphy, Chief People Officer and Chief Operating Officer for AFG said: “As part of AFG’s growth plans we must invest in our people and ensure our offer attracts new talent and retains the best.

“The industry is woefully underfunded and is consequently in crisis whereby carers are unable to afford to put food on the table. Councils do not pay enough to support payment of Real Living Wage and providers are having to call on reserves to support the social care workforce, ensuring it still exists to provide support to the most vulnerable.

“Our commitment to our hard-working staff, recognising they are critical to the success of the organisation and the sector is unwavering.”

Following the launch of the recent Unfair to Care Report it was revealed that charity care workers are paid almost £8,000 less than their direct equivalents in both the public and private sectors.

The pay gap poses a real challenge to the sector with more than 152,000 vacancies in the North West unfilled and a 28.3% workforce turnover. The industry has experienced significant underfunding for several years, leading to a stark challenge across the whole of the UK.

A recent staff survey highlighted the desperate need for an increase in sector pay as many were having to rely on loans, second jobs and food banks to survive.

Dave Noon, Support Worker at AFG said: “I can honestly say that myself and all my colleagues I am associated with are really pleased and appreciate the new pay rates. The investment over the last two years speaks volumes, and the fact that our trustee board have responded to the results from the employee survey tells me that we do have a caring employer who really do care and listen, and more importantly act on their findings.”

Recruitment to the care industry is the lifeline to many families and individuals dealing with educational and mental health and wellbeing issues. Skills for Care are estimating a further 650,000 social carers will be needed by 2035 to meet UK demand.

We’re proud to care for 800 people with learning disabilities and mental health conditions and aim to increase the provision of care to more than 1,000 people by 2026. See our current opportunities.