Alternative Futures Group wins prestigious national award for Tech Lending Library

March 19, 2025

We are delighted to announce that our Tech Lending Library was named winner of the Technology category, at this year’s Markel 3rd Sector Care Awards.

Now in its 11th year, the Markel 3rd Sector Care Awards are organised by Care Management Matters (CMM), and developed in conjunction with the National Care Forum, a not-for-profit organisation offering expert advice in the care sector.

The awards recognise the hard work, dedication, innovation and excellence of everyone working in the not-for-profit sector who is making a positive difference to people’s lives.

The accolade was awarded to AFG for our Tech Lending Library, which gives the people we support the opportunity to trial technology to understand if it can enhance their lives and support their independence, with support colleagues monitoring and measuring positive outcomes in line with their personal development plan. The library includes items designed to empower people and improve communication and wellbeing, such as voice assistive technology, robotic pets, hydration systems, smart watches, robotic vacuums and VR headsets. Within six months, 70 people borrowed an item, from robotic pets improving the mood of people with Alzheimer’s to smartwatches resulting in physical health benefits.

Commenting on our success, Andrew Kendall, Chief Commercial Officer at AFG, said: “I’m incredibly proud to win the Technology Award and to have had the opportunity to be among so many inspiring individuals and groups who make up the not-for-profit care sector.

The Tech Lending Library makes it easy for people with a learning disability to try out everyday technology to see if it suits them and has had a great impact. The Tech Lending Library is one element of our Tech approach for the people we support”.

Held at The Grand Hotel in Birmingham, the award ceremony was hosted by actress and television presenter Sally Lindsay and brought together esteemed leaders in health and social care from across the UK to learn about and applaud the diverse work of the winners and finalists.

Neil Galjaard, the Divisional Managing Director at Markel, stated: “Each year, we are humbled and inspired by the dedication, resilience, and compassion of those working in the third sector – The Tech Lending Library truly embodies this and it’s inspiring to see their journey.

“This co-produced, person-centred service by Alternative Futures Group provides the opportunity for a wide range of people, who may not otherwise get the opportunity, to experience how technology can support and improve their lives. It was brilliant to hear how this had changed things for some of those who had already accessed technology from this service.

“At a time when their work is more vital than ever, it’s an honor to recognise and celebrate the outstanding contributions of individuals in the not-for-profit sector. Sharing their stories is essential to showcase the incredible difference they make every day, and the Markel 3rd Sector Care Awards serve as the perfect platform to accomplish this.

“Congratulations to Alternative Futures Group for their exceptional work. Your dedication and influence to supporting others is truly inspiring – thank you for all that you do!”

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