Supporting Our People: How AFG Champions Financial Wellbeing

On National Financial Awareness Day, we’re proud to shine a light on one of the most important – and often overlooked – aspects of overall wellbeing: financial health.

At AFG, we know that money worries can affect far more than just your bank balance. They can influence your mental health, your physical wellbeing, and even your ability to focus at work or enjoy time with loved ones. That’s why we’ve made financial wellbeing a core part of our employee experience offer – because when our people feel secure and in control of their finances, they can thrive both in and outside of work.

Listening to Our People

We’re proud to be recognised as a Great Place to Work® – and that recognition comes from listening to what matters most to our colleagues. Our employee surveys told us loud and clear that more financial wellbeing support was a priority.

In response, we developed our new Financial Wellbeing Guide, bringing together everything our colleagues can access – from practical money-saving tips to expert advice and tailored benefits.

Helping Pay Go Further

Cost-of-living pressures are a reality for many, so we’ve made sure our teams have access to meaningful ways to make their money go further.

Through our Amazing People Rewards platform, colleagues can save thousands every year on everyday spending, from supermarket shops to holidays. One colleague told us how valuable this has been for them:

“I’ve made great use of our discount and benefits platform over the past year, saving more than £570 on everyday purchases, travel, and retail offers. One of the biggest incentives for me was the insurance cashback – my monthly life insurance policy just cleared, and I received £100 back.

It’s definitely worth exploring when renewing car, home, or pet insurance. What stood out most was how easy and user-friendly the platform is, making it simple to find and use the offers available.”

Colleagues can also access Blue Light Card and Charity Worker Discounts, plus the Company Shop network – offering surplus goods at significantly reduced prices.

Salary sacrifice schemes for tech, bikes, and cars give colleagues the flexibility to spread costs over time, easing financial pressure without high-interest payments. As one colleague explained:

“I needed to purchase a new tumble dryer and a new phone – as my old ones had stopped working. The whole process through Amazing People Rewards was really easy, and my items arrived within a couple of days. The best part is that you can choose how long to make the payments, from 3 months to 5 years, and the money comes out of your gross wage, so you don’t really notice it on your wage slip. I would definitely recommend this benefit to all of my colleagues – it really is fantastic.”

We’ve also recently partnered with Nous, a service designed to help colleagues save both money and time on household and everyday bills. Nous finds the best deals with leading brands or negotiates better offers with your current providers – and because they don’t profit from promoting deals, they always choose what’s best for our colleagues. Even better, they keep track of renewal dates so you never miss a deadline to renew, switch, or save. It’s another way we’re helping colleagues reduce costs and manage their finances in a much simpler way.

Access to Expert Advice

We believe financial confidence grows with knowledge. Our colleagues can access:

• Free financial health checks with HSBC experts
• Live webinars on topics like debt management, retirement planning, and first-time home buying
• A Money Insights portal packed with budgeting tools, savings tips, and calculators to help make informed decisions.

One colleague shared how our Salary Finance savings scheme helped them plan for the festive period:

“I chose to use the savings scheme offered by Salary Finance because the Christmas period each year brings financial pressure – with the need to budget carefully, manage a longer pay cycle, and cover the cost of a birthday right after Christmas. The scheme has helped ease the anxiety of affording everything during this challenging time and has made managing my finances much more manageable.”

Support When It’s Needed Most

Life doesn’t always go to plan – but colleagues can connect with trusted organisations such as Citizens Advice, Shelter, and StepChange for specialist support when it matters most. And because financial stress can impact overall wellbeing, we’ve partnered with Aviva’s Smart Health service to offer 24/7 access to mental and physical health professionals for colleagues and their families, along with personalised fitness and nutrition support.

A Commitment to Our People

At AFG, we’re proud to be a people-first organisation – and that means supporting our teams beyond the workplace. Our financial wellbeing offer is just one example of how we support our colleagues to feel valued, secure, and empowered, so that we can continue to make a positive difference in the lives of the people we support.

Find out more about joining AFG and the benefits of working with us.

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