Delivering person-centred support for over 30 years

What we’re about

We’re Alternative Futures Group, a health and social care charity providing specialist support for people with a learning disability or mental health condition.

We’re proud to have been positively changing lives and enabling people to achieve amazing outcomes for over 30 years.

Our mission

To deliver outstanding personalised support that creates independence and value.

Our vision

A world where amazing people do amazing things ​every day.

We support around 900 people in over 300 locations across the North West

We employ over 2,000 people with 1,800 of those dedicated to providing outstanding support

Who we work with

Our team

Ian and his team oversee the day-to-day management, key decision-making and future strategic direction at AFG.

Our Board of Trustees is the governing body of AFG and monitors the management and best interests of the organisation. Made up of independently appointed individuals with a broad range of experience, our board offers a diverse level of expertise and oversight.

Executive Team

Ian Pritchard

Chief Executive Officer

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Trustees

Brian Walsh

Chair of Board of Trustees

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Trustees

Beatrice Udeh

Trustee

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Executive Team

Kirsty Murphy

Chief People Officer & Chief Operating Officer for Learning Disability

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Executive Team

Chris Stephens

Chief Financial Officer, Alternative Futures Group

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Executive Team

Chris Hughes

Chief Quality Officer & Chief Operating Officer for Mental Health

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Executive Team

Andrew Kendall

Chief Commercial Officer, Alternative Futures Group

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Trustees

Alex Fox

Trustee

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Trustees

Jane Macdonald

Trustee

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Trustees

Janet Wilkinson

Vice Chair of Board of Trustees

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Trustees

Jean Henderson

Trustee

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Trustees

John Mcluckie

Trustee

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Trustees

Lee Mooney

Trustee

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Trustees

Linda Whalley

Trustee

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Trustees

Louise Marsden

Trustee

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Our experience

Alternative Futures Group was founded by Matthew Clarke in 1992 to support people with complex needs to live independently in the community, in a move away from institutional and isolated hospital settings.

Starting as a small organisation in Liverpool, we have now grown into one of the largest health and social care charities in the North West.

We offer a range of specialist support across our learning disability and mental health divisions, from our six independent mental health hospitals to our supported living and community outreach services.

We’re proud to be recognised in a range of national awards each year, from our innovative work in learning and development, to our exceptional person-centred care and beyond.

“AFG are very forward thinking in terms of innovation. They are prepared to develop new forms of support to promote independence and ensure that people have the best outcomes and levels of support.

We can feel confident that AFG will provide a service that meets the needs of our individuals. Having that good understanding and partnership approach is something that we really value about working with them.”

Mark Hughes – Programme Lead for Cheshire East Council

Our Awards

We’re proud to be recognised in a range of prestigious regional and national awards.

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Our CQC ratings

See our CQC ratings and more information on our services and locations.

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Learn how we can help you

Do you have a question about our Learning Disability or Mental Health Services?

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