Meet our amazing team

Our Executive Team is led by our Chief Executive, Ian Pritchard.

Ian and his team oversee the day-to-day management, key decision-making and future strategic direction at AFG.

Based in Prescot, Merseyside, our strategic ambition is to become the market-leading provider of innovative and digitally connected support for our people. Our Executive Team have a wide and diverse range of collective experiences both within and outside the Health & Social Care sector.

This combined knowledge enables us to:

• Create a modern and progressive organisation fit for the future
• Push the boundaries of independence, choice & control for our beneficiaries
• Deliver mid to long-term financial sustainability and profitable growth.

Our Executive Team

About our Board of Trustees

Our Board of Trustees is the governing body of AFG and monitors the management and best interests of the organisation.

The Board is made up of independently appointed individuals. It includes a broad range of experience including the health and social care sector, business development, programme/project management to name a few. This enables the Board to offer a unique and diverse level of expertise.

Working together with our Executive Team, we leverage our knowledge, expertise and reputation to support the future strategic direction of AFG.